Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.
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Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
The US election underlines that, when racism and sexism combine, women in leadership simply cannot win.
The media we create for ourselves is the best tool we have to combat noise and disinformation.
Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we’ll know who got it right soon.
Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.