More Opinion articles

Creators are reshaping what a TV star looks like and bringing Gen Z audiences back to the small screen, says NewGen’s CEO.

Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible. 

Nick Manning despairs at what’s happened to adland over the past 12 months, but insists there’s plenty to reflect on, and that signs of positivity do exist.

It’s time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer. 

Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.

Initiative UK’s chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.

Ray Snoddy casts his mind back over the past 12 months to pick out the plotlines and politicos that informed his weekly column.

As more advertising pounds flow into the high-trust, high-impact, high-action medium of podcasting, why are female-hosted shows being ignored?

Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.

Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.