Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.
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The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.
Senior operators matter more than ever, yet many media businesses still struggle to find a place for them, says recruiter Steve Doyle.
The orchestrator ensures that each individual AI agent shares context, learns from other agents, and acts cohesively in real-time. LG Ad Solutions’ chief technology officer explains how to prepare.
What should we learn from the Dust Bowl-era migration of farmers in 1930s America? You can only reap what you sow, says Tony Regan.
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To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
Could the murder of a veteran’s nurse be the turning point for the US media in the presidency of Donald Trump?
Brands are failing to acknowledge the differences in how generations pursue health when marketing wellness. Golley Slater’s Paul Sheldon breaks down the generational divide.