More Opinion articles

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring. 

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.  

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns. 

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.

it is not too late to recognise both the importance of relationships between agency, media owner, tech people and brand marketers as well as the limitations of AI.

We need to recognise pricing as a brand superpower and the role of media within it.

How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.

Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.