At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.
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Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.
Despite the invasion and war with Russia, Europe’s largest out-of-home screen is still making waves in in Ukraine’s capital Kyiv.
TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week’s Future of Media conference in London, and discuss some of the biggest stories from around the industry.
Route Research’s general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.
Alight Media’s managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time.