TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global “Out of Phone” solution.
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Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week’s Future of Media conference in London, and discuss some of the biggest stories from around the industry.
Route Research’s general manager explains how brands can make the most of the commercial opportunity around the spectators of the Women’s Super League.
Alight Media’s managing director shares how he wanted to be an artist when he was younger and what clients are most excited about at the moment.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time.
Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.