More Outdoor articles

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

The ad campaigns for four car brands use Automated Number Plate Recognition to trigger dynamic digital ads in real-time. 

Fake out-of-home ads could potentially infringe on intellectual property and trademark legislation, according to specialist advertising lawyers. 

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.

The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.

Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.

Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.

Route Research’s general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time? 

Global’s commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.