An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
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The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
The independent commercial radio station has launched a campaign across TV, OOH and social.
It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.
