Kinetic’s head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
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US-based outdoor media company highlights UK operation for delivering higher margins, a higher degree of digital penetration, and less volatility.
Media salespeople taking part in The Fishbowl interview series explain their views around if selling media in a fragmented landscape has got easier or harder.
Interview: As Ocean Outdoor UK marks 15 years since its first full motion large format digital screen, its UK CEO Phil Hall discusses what’s in store for the next 15 years.
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
JCDecaux registered 7.8% organic growth to reach €1.59bn adjusted revenue in the first six months of 2023, according to its latest financial results.
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.
The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.