The popular, high-tech outdoor venue’s commercial director shares what he would change about dealing with media agencies and when he failed the hardest.
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Fake advertising has a limited shelf life. Be bold with your OOH this winter.
What were the top innovations and debates in out-of-home this year?
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.
Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
The outdoor specialist’s commercial director shares what has changed in conversations with clients and his first paid job.
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?