In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
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The outdoor media owner reported $623m in consolidated revenue in Q4 2023.
Does anyone actually do ‘advertising’ any more, asks the editor.
With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.
With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability.
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
Spend from luxury brands has increased across outdoor media owners in 2023.
With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.