The National Readership Survey (NRS) has today launched its second set of mobile and tablet estimates of audience readership for the period October 2013 to September 2014, alongside its quarterly print and PADD results.
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Figures released by publisher News UK reveal that Sun+, which went behind a paywall in August last year, currently has 225,000 paying subscribers.
Published by Newsquest and with a 50p price tag, the masthead describes the title as “The newspaper that supports an independent Scotland”.
Future say it wants to enter 2015 “a leaner, simpler business with a strategy that focuses on core competencies of content that connects its customers and clients.”
The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform’s native advertising.
A merger between the Newspaper Society and the Newspaper Publishers’ Association today sees the formation of a new “united voice” for the UK’s £6 billion national, regional and local news media sectors.
In line with the increasingly grey weather, the latest ABC figures paint a relatively bland picture for national newspapers over the last month – with few titles recording any major increases or decreases in circulation.
Christmas appears to be turning us all into Pavlovian consumer drones – with this week’s winner coming out on top with a festive offer too good to refuse…