Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
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Good news for Trinity Mirror’s Manchester Evening News and the Solihull Observer; however, the majority of titles recorded declines or little change at all.
The latest ABC release for the January to June 2015 period charts all the trends for the magazine market. Here, Newsline presents expert analysis from MediaCom, Carat and Manning Gottlieb OMD.
News and Current Affairs looked strong for the first half of the year, bucking the general trend in the declining magazine market.
While TV can do no wrong, apparently TV listings magazines can – with the latest ABC figures suggesting that the nation is growing bored of looking at what’s on.
The latest ABC release for the January – June 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s complete overview.
Perhaps a sign that the nation is finally growing tiresome of seeing the human form in all its glory, Men’s Fitness and lads’ mag Zoo recorded significant declines in circulation over the period
The first half of 2015 saw almost every title record declines in combined print and digital circulations in the home interest market.
Very few titles in the women’s lifestyle market saw their combined print and digital audience increase in the first half of the year; however, declines were moderate in comparison to other markets.
The women’s weekly magazine market took a big hit during the first half of the year, with no title recording an increase in its combined print and digital audience – both over the period and the year.