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US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’

US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’

24 Jun 2025 | Jack Benjamin

Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.

It’s really not fine right now, is it?
It’s really not fine right now, is it?
24 Feb 2025 | Omar Oakes
We need to talk about Meta — with Outvertising’s Sonnie Spenser
We need to talk about Meta — with Outvertising’s Sonnie Spenser
03 Feb 2025 | Jack Benjamin
3 items in Jonathan Lewis’ in-tray at X
3 items in Jonathan Lewis’ in-tray at X
10 Jan 2025 | Jack Benjamin
2024 in social media: Regulation, challengers and a flotation
2024 in social media: Regulation, challengers and a flotation
16 Dec 2024 | Jack Benjamin
5 steps that are helping me give up X
5 steps that are helping me give up X
03 Dec 2024 | Jan Gooding

‘Responding to bullying’? Unilever dropped from X lawsuit

14 Oct 2024 | Jack Benjamin

The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.

Bauer commercial chief urges action over social media and mental health ‘deterioration’

10 Oct 2024 | Omar Oakes

Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.

X name change has wiped off $5bn in brand value

12 Sep 2024 | Jack Benjamin

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

Elon Musk has done the world a favour — but not the one he intended

06 Sep 2024 | Nick Manning

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Can Bluesky and Threads capitalise on user growth momentum?

06 Sep 2024 | Jack Benjamin

Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.

Marketers’ trust in ads on X drops to historic low

05 Sep 2024 | Jack Benjamin

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.

Why Influencer is an agency that doesn’t want to be bought

28 Aug 2024 | Jack Benjamin

Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.

After GARM, it’s on us to rebuild new ways toward media sustainability

27 Aug 2024 | Marshall Fleming

Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.

What’s in a name: Unpacking 13 media rebrands in 13 years

21 Aug 2024 | Jack Benjamin

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Poll: X/Twitter popularity at lowest point since Elon Musk takeover

16 Aug 2024 | Omar Oakes

A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform. 

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Blockbusting summer of films

10 Jun 2025

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