The brief – The Media Leader’s daily round-up of media news.

At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.

Is the US-owned Comcast a ‘white knight’ riding in to save British commercial TV? Medialab’s director of Advanced TV looks at the potential sale of ITV’s studio arm to Sky.

The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

An additional 42% of Brits are “open” to cycling, implying a growing normalisation of churn. The solution for streaming services? Shift focus from acquisition to loyalty.

GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.

Rise’s awards returned this year and despite receiving a hefty 400 nominations from around the world, the winners have been unveiled.

Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.

TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.