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What will define the future of TV advertising? With Roku’s Mike Shaw

What will define the future of TV advertising? With Roku’s Mike Shaw

11 Dec 2025 | Jack Benjamin

Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more
The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more
11 Dec 2025 | Ellie Hammonds
Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV
Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV
10 Dec 2025 | Jack Benjamin
Karen Eccles named as new Sky Media MD
Karen Eccles named as new Sky Media MD
10 Dec 2025 | James Longhurst
The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’
The one-night-stand brands: ‘What social media is doing to your brain – it’s also doing to your brand’
10 Dec 2025 | Ellie Hammonds
Channel 4 appoints Priya Dogra CEO amid revenue diversity push
Channel 4 appoints Priya Dogra CEO amid revenue diversity push
09 Dec 2025 | Jack Benjamin

M&A today’s hot topic, tomorrow’s winning strategy

09 Dec 2025 | Ellie Hammonds

In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.

The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society

09 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

08 Dec 2025 | Jack Benjamin

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

05 Dec 2025 | Jack Benjamin

The transaction, valued at $82.7bn (including debt) is expected to close by Q3 2026, after Warner Bros Discovery carves out its linear TV businesses into a new company, Discovery Global.

The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search

05 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

Adelicious and Audioboom: How ‘good synergies’ led to an ‘incredibly straightforward’ merger

05 Dec 2025 | Ellie Hammonds

Audioboom acquired Adelicious in July, and as part of the deal, Craig Eastwood became the new VP international. The Media Leader sits down with him to see how it’s going.

The Brief – Thursday 4 December – Global ad spend forecast, WPP demoted from FTSE 100, the Economists revenue grew and more

04 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

Channel 4 debuts new-look commercial team following reshuffle

04 Dec 2025 | Jack Benjamin

David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.

If Meta is gold standard, what’s sub-standard?

03 Dec 2025 | Lindsey Clay

If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

03 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

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