Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).
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“This is the worst advertising recession we’ve seen since the global financial crisis [in 2008],” ITV CEO Carolyn McCall has warned after the UK’s biggest commercial broadcaster suffered a double-digit drop in ad revenue.
ITV has said it is no longer “actively exploring” an acquisition for All3Media, the production company behind Gogglebox and Fleabag.
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.
Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
In brief: ITV has confirmed that it is “actively exploring” an acquisition for production company All3Media, the maker of popular shows Fleabag and The Traitors.
Tabloid values have creeped into the rest of British media, with the latest over-focus on Schofield an example of deflecting audiences from more important stories.
A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.
In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.