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However, CEO Dame Carolyn McCall has warned of job losses.

A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky. 

Gowen has worked at Reach Solutions, ITV and Channel 4.

Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.

ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.

Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.

The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.