The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
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A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
| Maria Iu
The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
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The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The independent commercial radio station has launched a campaign across TV, OOH and social.
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.