The finale of series 12 of The Great British Bake Off attracted a peak of over 7 million viewers, with Channel 4 claiming it was its highest-rating commission this year.
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ITV has launched a new enterprise ITV Adlabs to streamline its digital and commercial offering.
Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.
More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.
The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.
ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.
Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.
Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.
Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI
TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.