ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?
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ISBA said this first stage “passed all the key tests, with performance generally exceeding expectations”
The AzkoNobel paint brand is Changing Rooms’ first commercial partner and is launching the campaign alongside Shine TV, Channel 4 and MediaCom
InfoSum founder Nick Halstead sits down with Mediatel News as the company announces a $65m funding round and plans to expand
ITV is acquiring a minority stake in Nineteen21 valued at £1.25m in return for advertising inventory
If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.
The campaign was created in-house and brokered by the brand’s media agency MG OMD
Advertising rebounded strongly with the easing of Covid-19 restrictions and the boost of Euro 2020 football coverage.
Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio
Although they are usually the shortest ads in the reel, blipverts are designed to dominate the ad break, writes the joint-CSO for VCCP Media