Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.
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Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI
TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
This October could be the most demanded month ever to advertise on TV, according to media leaders.
Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.
Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.
Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.
Nationwide is funding a three-part series of films on ITV to educate audiences on how to “green-ify” their homes.
How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV
The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.