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Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.

The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.

While the international iteration is said to be keeping its head above water, the tea leaves don’t look good for the UK version.

Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.

Total TV ad investment in the UK increased to £5.46bn in 2021, an increase of 24% compared to the previous year.

While the UK TV ad industry celebrates record adspend in 2021, the reality for media organisations in Ukraine and Russia could not be more different.

Specsavers launching “Should’ve 2.0” across a wider range of media than ever before as it aims to reach a broader audience.

ITV has announced it will launch the UK’s first integrated advertising and subscription-funded platform later this year.

TV ad pricing in January 2022 “bucked” historical trends to surge past levels not seen since before the Covid-19 pandemic.

Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.