ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
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Stephen Arnell, a former editorial consultant on BritBox, evaluates whether the streaming service’s new slate of original shows will be enough to cut through an overcrowded SVOD marketplace.
New content from Led by Donkeys exposes the UK media’s failures to confront the lies, avoidances and circumlocutions of ministers, writes Ray Snoddy
In what the TV marketing body has described as “miserable” news, Tess Alps – the founding CEO and current non-executive chair of Thinkbox – is set to retire at the end of 2020.
Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic’s Jonas Olsen. Here’s what needs to change
Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.
TVSquared’s Marlene Grimm looks at three mature TV markets – the US, Australia and the UK – and explains what marketers need to know when investing ad budgets on a global scale.
In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its ‘Demand Generator’ optimisation tool to offer users greater flexibility over its output.
The UK’s performing talent is one of our greatest assets and exports, writes Nick Manning. Let’s try to help keep it that way.
Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore’s Guido Fambach.