More Tv articles

More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.

The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.

ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.

Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.

Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.

Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

This October could be the most demanded month ever to advertise on TV, according to media leaders.

Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.

Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.