After weeks of speculation, Channel 4 has today confirmed that it will be using Sky’s AdSmart technology across its portfolio of linear channels in a multi-year deal.
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Time to get outside? The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to a new report from Zenith.
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.
Channel 4 has today announced the appointment of Lynsey Atkin as executive creative director of in-house agency, 4creative, replacing Alice Tonge.
Marie Curie, Theodore Roosevelt, Martin Luther King, Jr. Richard Thaler … Walmart?
According to the latest UK agency estimates, ITV saw its revenues fall -22.4% year-on-year (YoY) in July, bringing its total down to £73.8m from £95.2m last year.
Mazuma mobile has been announced as the new sponsors of The Circle, Channel 4’s reality gameshow series, when it returns to screen this autumn for its second season.
Commercial broadcaster Sky is planning to add two new channels to its entertainment portfolio: Sky Crime and Sky Comedy.
UK broadcasters must play a cautious game if they want to stop viewers looking at the Netflix menu, writes Ray Snoddy.
Following a slump in advertising revenues among UK commercial broadcasters, British viewers may see a rise in the number of TV ads shown on mainstream channels.