Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.
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Samsung’s ad-supported video service, Samsung TV Plus, has now been made available to brands and agencies in a number of European markets, following a series of advertising technology partnerships.
Should we really be ploughing ahead with a public consultation on the future of the BBC licence fee when society is being reshaped by a pandemic?
In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
At £5.99, Disney+ undercuts rivals – it could also be the perfect babysitter for isolating families. Here, experts share their views on the latest SVOD player.
Rather than giving the ubiquitous chef yet another gig, the broadcaster could have made a much stronger connection with financially anxious viewers, writes Stephen Arnell.
ITV said it would continue efforts to cut costs, expecting to reduce its programme budget by at least £100m.
As broadcasts of sporting events and soaps face the chop, Ray Snoddy has a solution to help maintain the national spirit and keep the ad money flowing.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.