Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.
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Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.
As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
Despite a large public outcry last year, The Great British Bake Off has survived its transition from BBC to commercial television Channel 4.Over 8.7 million people tuned in to see that the show hadn’t been ruined by addition of advertising breaks nor having Sandi Toksvig and Noel Fielding present the show instead of Mel and… Continue reading TV viewing round-up: August 2017
Recent improvements to Channel 4’s ability to target ads and personalise the audience experience mean that it now makes as much money from an impact on its All 4 portal as it does from one on its linear channels.
Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.
From the growth of connected TV advertising to the threat of Amazon and Facebook, bosses from the largest broadcasters in Europe exclusively share their views with Mediatel.
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.