4.5 million viewers and a 23% share sat through two hours of backslapping and self-congratulation.
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After two highly successful and critically acclaimed series on the BBC, the third outing for Steve Coogan and Rob Brydon’s The Trip will be served on Sky Atlantic.
BBC One’s escapist killing show once again walked away with its Thursday night slot.
News UK picks up three awards, including the Grand Prix, as the BBC, DCM, Weve, ZenithOptimedia, ITV, MEC and MTM are all crowned category winners.
“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
Does such detailed coverage amount to media madness – or a hangover from the past when there was supposed to be a special relationship between our two countries?
For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.
One year, eight months and six days after the first series of remarkably well-received Happy Valley (BBC One, 9pm) wrapped up, last night finally witnessed the return of the highly anticipated second run.
The paranoid show about a secret alien invasion, mistrustful government types and lots of black goo was the latest property to get the relaunch/reboot/plain-old-continuation treatment.
The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot – but advertisers need to do more to keep viewers glued to their screens, argues Total Media’s Liz Duff.