TV marketing body Thinkbox has launched a free-to-use cross-media optimisation tool, designed to help marketers choose the optimal media mix for their specific business objectives.
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Dame Carolyn McCall and Sir David Clementi have both warned for the need to reform legacy broadcast regulation. It’s vital their warnings are heeded, writes Ray Snoddy.
Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
As the hangovers from Tuesday night’s cocktail of entertainment and celebrity fade, what can advertisers expect for 2020?
The groundbreaking deal could usher in an age of personalised public service broadcasting, writes Tracey Follows – and with it perhaps save the TV licence.
Planet V, to be unveiled at ITV’s annual upfronts on Tuesday evening, is a “fully programmatic” and premium advanced advertising platform built by Amobee technology.
The total across Disney+, Netflix, Amazon, Apple TV+ and HBO Max will therefore double over the next six years, growing by 257 million subscribers to 529 million.
The BBC and ITV’s joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.