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Nielsen analysis reveals the top 10 most effective TV ads of 2017.

Following a poor October, November – with its Christmas advertising boost – saw a reversal of fortune for most of the UK TV market.

Howard’s End and Blue Planet II dominated on the BBC, while ITV secured solid ratings from international football friendlies.

Here’s an unusual move: pay-TV rivals BT and Sky today announced a multi-year deal to share each other’s channels on their platforms.

Speaking at Future TV Ads on Thursday, Total Media’s head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.

On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.

As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.

New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.

Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.

October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.