Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
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It has been a spectacular few days for women – on the football pitch before the cameras, in the political field, and scoring a few pay equality goals in broadcasting.
Following a few months of seesawing figures, television revenues had a more stable month in May – recording only minimal changes year-on-year according to UK agency estimates.
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.
The government’s own mean-spirited and industrially short-sighted decision left the Corporation no choice but to cut the over 75s licence fee, writes Raymond Snoddy.
Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.
Channel 4 has developed new ad targeting technology that will allow advertisers to leverage their own data to create targetable custom audience segments, a new first for broadcaster VOD.
Stephen Arnell debates whether the BBC dropped the ball in co-producing Good Omens with Amazon Prime.