GroupM, the world’s largest media buyer, has warned that the media industry must do more to measure total audiences as they fragment across different screens and platforms.
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Crozier will officially depart the broadcaster on 30 June.
The current travails of the TV market may be many and varied, but are they enough to summon the specters of doom? Of course not, writes Dominic Mills. Plus: why headlines are god.
March was a tough month for UK commercial broadcasters, with some hefty declines in revenue across the board.
The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
March saw big ratings for Broadchurch, Line of Duty, Red Nose Day and the conclusion of the Six Nations rugby championship.
As Sky prepares for a takeover by 21st Century Fox, profit fell from £1.142 billion to £1.013 billion.
Broadcasters should have the guts to go ahead with leaders’ debates and place an empty chair for Theresa May, writes Raymond Snoddy as he predicts how the wider media will handle the run-up to the general election.
Virgin Media is set join Sky’s AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.