The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.
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The government’s own mean-spirited and industrially short-sighted decision left the Corporation no choice but to cut the over 75s licence fee, writes Raymond Snoddy.
Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.
Channel 4 has developed new ad targeting technology that will allow advertisers to leverage their own data to create targetable custom audience segments, a new first for broadcaster VOD.
Stephen Arnell debates whether the BBC dropped the ball in co-producing Good Omens with Amazon Prime.
The annual award highlights a different area of diversity each year and encourages the ad industry to embrace inclusive campaigns, with £1 million worth of commercial airtime on offer to the winning brand or agency.
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
He replaces Dan Brooke, formerly chief marketing & communications officer at Channel 4, who left the company after eight years in December.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.