More Tv articles

Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.

We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor

Raymond Snoddy salutes the UK broadcasters for evolving US product CFlight as a compelling tool for TV advertisers.

It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool

The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.

Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.

ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.

Raymond Snoddy reveals how his own experience of presenting Newswatch, shows how BBC executives respond to crises

Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.

Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement