New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.
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October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
Blue Planet II, Gunpowder and Our Girl all performed well in October’s TV ratings.
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.
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Channel 4 is investing in a new digital ad sales partnership with three other major European broadcasters as they look to “compete more efficiently” with the likes of Google and Facebook.
Channel 4 is to become the first UK broadcaster to offer 100% targeted advertising across its on-demand service, All 4, on every device.