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The campaign was created in-house and brokered by the brand’s media agency MG OMD

Advertising rebounded strongly with the easing of Covid-19 restrictions and the boost of Euro 2020 football coverage.

Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio

Although they are usually the shortest ads in the reel, blipverts are designed to dominate the ad break, writes the joint-CSO for VCCP Media

ISBA’s Media Services Framework has been given a ‘fundamental overhaul’ but does it strike the right balance between transparency and costs?

A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night

An amazing few days for commercial media must not blind us to the challenges that incumbents face

A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win

EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+

ITV plans to roll out the service on other programmes across different genres later this year.