Craig Burgess examines how the BBC and ITV can make its new streaming service a success in a very crowded market.
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Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.
The BBC, ITV and Channel 4 have always had local television content and culture largely to themselves – but even that is set to change, writes Ray Snoddy
The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.
As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
As London Live seeks a buyer, Ray Snoddy looks at how Jeremy Hunt’s US-style local TV project has been bypassed by history
March this year was a bleak month for TV revenues, with ITV, Channel 4 and ITV Breakfast all seeing their total revenues fall year-on-year, according to agency estimates.
TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.
Alice Tonge, head of Channel 4’s in-house creative agency 4creative, has elected to step down from her position and will be leaving the organisation this summer.
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.