The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
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ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.
ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.
The original Spitting Image was very much ‘water cooler TV’ with audiences of 15m. With only an estimated few hundred thousand subscribers, there’s no way it can perform this feat for BritBox.
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?
The Tory onslaught against the BBC is more than an attempt at cultural vandalism, writes Ray Snoddy – it’s just plain nuts.
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV’s recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
Raymond Snoddy asks if the Government’s push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.