Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
Showing 1931-1940 of 8,316
More Tv articles
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.
Depending on age, sex and race, it is strange how the BBC’s Executive Complaints Unit seems to apply its rules differently between its news presenters, writes Stephen Arnell.
The CEO of cinema’s largest advertising company tells Michaela Jefferson why she wants to work with TV, what the big screen must do to win in a streaming world – and how she wants to take on Facebook and Google.
Channel 4 has hired the former commercial director of Unilad, Matt Ford, to lead the sales division of its Digital Content Unit (DCU), the commercial broadcaster’s new in-house digital agency.
The deputy managing director of Sky Media is to leave the business, following two other senior exits over the last two months.
BritBox and Viacom have struck a deal which will see British content from Channel 5 and Comedy Central available on the online streaming service when it launches later this year.
Lord Hall’s leaked speech is a long overdue fight-back, but will there really be such a resurgence for the BBC given the intensifying international competition it is about to face? By Ray Snoddy
After weeks of speculation, Channel 4 has today confirmed that it will be using Sky’s AdSmart technology across its portfolio of linear channels in a multi-year deal.