More Tv articles

Alice Tonge, head of Channel 4’s in-house creative agency 4creative, has elected to step down from her position and will be leaving the organisation this summer.

The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.

Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.

There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.

ITV is launching its own addressable advertising platform to give advertisers “complete control” over the buying of campaigns across the broadcaster’s VOD service, ITV Hub.

There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.

Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.

Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?

The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.

This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.