BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.
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At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
Channel 4 is relaunching All 4 today with an invitation for selected registered users to trial a paid-for alternative to its ad-funded video on demand (VoD) service.
January was a good month for broadcasters, with only ITV breakfast recording a dip in year on year revenue.
There’s a long way to go – but for now it’s good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.
Adtech firm IPONWEB has hired Moritz Wuttke as its senior vice president, commercial for its newly-created TV Solutions Group.
Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.
There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?
Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.