As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television.
More Tv articles
As London Live seeks a buyer, Ray Snoddy looks at how Jeremy Hunt’s US-style local TV project has been bypassed by history
March this year was a bleak month for TV revenues, with ITV, Channel 4 and ITV Breakfast all seeing their total revenues fall year-on-year, according to agency estimates.
TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.
Alice Tonge, head of Channel 4’s in-house creative agency 4creative, has elected to step down from her position and will be leaving the organisation this summer.
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.
ITV is launching its own addressable advertising platform to give advertisers “complete control” over the buying of campaigns across the broadcaster’s VOD service, ITV Hub.
There is nothing more depressing or dull than Hollywood luvvies talking about the creative process, writes Dominic Mills.
