More Tv articles

Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill – everything else is extra.

Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.

TV advertising is now wholeheartedly embracing user generated content – but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.

David Cloudsdale looks at what can be done to make TV advertising more nimble.

Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.

In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.

Boosted by the COVID-19 pandemic and global lockdown, Netflix has added 15.77 million new paid subscribers to its streaming service in the last three months, more than double the number of new subscribers it had previously forecast.

Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.

ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.

Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.