Rather than giving the ubiquitous chef yet another gig, the broadcaster could have made a much stronger connection with financially anxious viewers, writes Stephen Arnell.
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ITV said it would continue efforts to cut costs, expecting to reduce its programme budget by at least £100m.
As broadcasts of sporting events and soaps face the chop, Ray Snoddy has a solution to help maintain the national spirit and keep the ad money flowing.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.
ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.
The original Spitting Image was very much ‘water cooler TV’ with audiences of 15m. With only an estimated few hundred thousand subscribers, there’s no way it can perform this feat for BritBox.
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?