Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
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OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.
In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.
Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.
Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill – everything else is extra.
Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.
TV advertising is now wholeheartedly embracing user generated content – but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
David Cloudsdale looks at what can be done to make TV advertising more nimble.
Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.
In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.