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Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

An OECD survey found that the UK has the lowest level of trust in news media. Let that be a warning to Sir Keir Starmer, who needs to encourage and strengthen a plural and independent media sector.

The organisation has increased its reporting sample of UK households from 5,150 to 7,000 to now include approximately 16,000 people.

A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky. 

The current BBC charter ends in 2027.

Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief. 

Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.

Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.

Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.

Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.