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MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.