Total terrestrial television revenue dipped by 4.4% year on year during March ahead of the upsurge expected when coverage of the Olympics and the Euro 2004 Football championships begins later this year.The forthcoming sporting events are expected to provide a much needed boost to terrestrial advertising revenue, which slipped below the £210 million mark last… Continue reading TV Market Round-Up – March 2004
Digital TV is now being received by nearly half of all UK households with Freeview continuing to increase digital’s popularity, says a new report by research group Ipsos. Since September 2003, digital TV in the UK has grown by 7% to 49%, with households receiving this either by satellite, cable or DTT. Freeview represents a… Continue reading Freeview Increases Digital Popularity
ITV saw a tricky day yesterday as shareholders voiced anger at the company’s first AGM since the merger of Carlton and Granada. The broadcaster closed down 0.77% at 129p following uproar at a £15 million award to former ITV boss, Michael Green, earlier this year (see Green Relinquishes Roles As ITV Chairman Designate).However, in what… Continue reading Sharewatch: ITV Tumbles Following Shareholder Uproar
By 2007, 110 million European homes – 67% – are expected to have a DVD player or recorder, according to a new report from Screen Digest. It took the video recorder almost 20 years to achieve this. In the five years since DVD players were launched in Europe, sales have been out performing all expectations.… Continue reading DVD To Grow Twice As Quickly As VHS
High expectations are being set for the digital TV (DTV) market as Instat/MDR says that 93 million sets will be shipped worldwide by 2008. During 2004, 76 million units are expected to be shipped but this will rise by a further 17 million over the next four years. The technology analysts at Instat/MDR say that… Continue reading ‘Great Things’ Expected From DTV Market
Broadcasters beware: broadband is stealing your viewers. This is the warning of a new report from the researchers at Strategy Analytics. A study conducted by the global researcher shows that television broadcasters are losing millions of viewers to broadband internet services. Out of the 800 European broadband users surveyed, 56% said they were spending ‘less’… Continue reading Broadband Is Stealing TV Viewers, Says Strategy Analytics
Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey
Only 78% of UK households are likely to have adopted digital television by the end of 2010 – the Government’s self-imposed deadline for the switch-off of the analogue signal. According to a new report from Ofcom, current market forces will not be enough to persuade all viewers to make the transition to DTV, after research… Continue reading Digital TV Take-Up Will Fall Short Of 2010 Deadline
After a very slow start, high definition television (HDTV) is set to reach 45 million households worldwide by 2008, says a new report by the technology analysts at InStat/MDR. Currently, just over 4 million households have HDTV television display technology. This offers life-like detail and impressive audio performance quality, similar to that of a compact… Continue reading HDTV Expected To Take Off By 2008
The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer
