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Marston’s, the UK’s largest producers of premium cask ale, is to sponsor Sky’s on-air and online coverage of the cricket World Cup which begins in the Caribbean next week.The sponsorship covers sponsorship credits and break bumpers on Sky Sports broadcast coverage and branding on World Cup sections of skysports.com.Every match is being screened exclusively live… Continue reading Sky Gets Cricket World Cup Sponsor

Lisa Opie, Five’s managing director of content, has launched an initiative to enable viewers to directly pitch programming ideas to commissioners in a bid to reconnect the channel with its dwindling audiences.In an RTS speech last night, entitled ‘What is the point of Five?’ Opie said: “There has never been a way the viewer can… Continue reading Five’s Opie Announces Plan To Boost Programming

The BBC has joined forces with YouTube to create branded BBC channels on the website, operating under separate BBC and BBC Worldwide agreements.The partnership will see clips of new BBC shows and specially commissioned promotional content linked to popular series such as Doctor Who and Life On Mars, aired on YouTube.At launch, the YouTube community… Continue reading BBC Does Deal With YouTube

ITV1’s woes continue into the new year as January saw the channel lose 5% of its revenue year on year, dropping to £110.9 million. Five also felt a drop in revenue year on year, of 2.8%, to end the month with £20.7 million.By comparison, Channel 4 showed a slight uplift of 0.8%. Celebrity Big Brother… Continue reading TV Market Round-Up – January 2007

Revenue generated by the premium video services market in the US, an area comprising pay-TV, mobile video, DVD, broadband video and theatre/box office receipts, is expected to rise to $277 billion by 2010, up from less than $200 billion in 2006, according to a new forecast from iSuppli. Much of that growth will be driven… Continue reading US Pay TV Market To See Revenue Increase

Channel 4 is to offer viewers the opportunity to catch-up on all of its commissioned programmes from the past seven days, for free via broadband.All of Channel 4’s commissioned content will now be offered free of charge for seven days via its VOD PC service, 4oD, with the service introducing advertising in the form of… Continue reading Channel 4’s 4oD To Offer Seven Day Catch-Up

A new report from In-Stat claims that portable devices for playing media are becoming more popular than ever before. The In-Stat report forecasts that digital radio receivers will reach 26 million unit shipments worldwide by 2010. It adds that the worldwide market for ‘edutainment’ toys is expected to hit 81 million units by 2010. In… Continue reading Portable Media Devices Becoming More Popular

Downloading TV content via the internet is set to become this year’s broadband phenomenon, according to price comparison website, uSwitch.com. USwitch.com says that internet protocol television (IPTV) is changing the way consumers watch television, with the average UK broadband user already spending 30 minutes a week downloading films and a further 23 minutes a week… Continue reading IPTV To Take Off In 2007

Channel 4 was the only terrestrial channel to see any growth in its viewing share during January 2007 as the broadcaster capitalised on the success of Celebrity Big Brother.Meanwhile, in digital homes, both BBC One and Channel 4 saw an increase in their share over the month, while multichannel sustained a dip in viewing.All ViewingChannel… Continue reading Television Viewing Round-Up – January 2007

Brian Sullivan, Sky customer group managing director, has said that HDTV can expect a bright future, with customers now more willing to replace their old TV sets. Sullivan, speaking at Broadcast‘s HD Here And Now conference, said that Sky had predicted there would be 10 million HD TV sets in the UK by 2010 but… Continue reading HDTV Looks Set For Growth