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ITV1 saw its average share of weekly viewing in all homes dip by more than 2% points year on year during May to just under the 26% mark, amid fierce competition from commercial rivals Channel 4 and Five.The start of high-profile reality-TV shows Hell’s Kitchen at the end of May did little to boost ITV,… Continue reading Digital Television Round-Up – May 2004

Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Ad-Avoidance High Amongst Sky Plus Viewers

Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall

Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with TV, says a new report from Wanadoo. According to Wanadoo, its Fishbowl 2 survey is the UK’s largest ever media diary study. It asked 1000 people to record their media consumption over a two week period… Continue reading Broadband Internet ‘Eating Into TV Consumption’

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Channel 4 saw its average weekly share of viewing inch-up by 0.4% points year on year during April to 9.5% as the last series of hit American sitcom Friends continued to attract large audiences to the channel.The series reaches its finalé later this week and advertisers look set to pay up to £100,000 for a… Continue reading Digital Television Round-Up – April 2004

A new report from media research group, McKinsey, says that the European TV broadcast market could boost advertising revenues by up to â‚Ź375 million, if more programmes tied up with a short messaging service (SMS) to allow viewers to interact. The McKinsey study found that adding SMS interactivity to certain shows improved viewers’ loyalty and… Continue reading Mobile Phones Can Boost TV Advertising Revenue, Says McKinsey

Total terrestrial television revenue increased by a healthy 3.4% year on year during April to just under the £238 million mark as the Easter break helped to attract advertisers to the small screen.The latest agency estimates compiled by MediaTel Group reveal a positive performance for each of the UK’s terrestrial broadcasters, with ITV seeing revenue… Continue reading TV Market Round-Up – April 2004

Instore TV improves the customer shopping experience and increases retailer turnover by at least 1.5%, says a new study from How And Why. The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is a positive link… Continue reading Instore TV Improves Turnover By At Least 1.5%

The average quarter-hour TV audience in the US increases by 4% when out of home viewing is included, says a new report from The Total TV Audience Monitor. The study is designed to capture all TV viewing no matter where it takes place. Out of home viewing figures can be difficult to capture, as this… Continue reading TV Audience Grows As Out Of Home Viewers Counted