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Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School. The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group. The… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

The overall terrestrial marketplace saw little change in revenue year on year during May. However within this ITV1 and Five experienced the greatest fluctuations.Five had a great month, seeing its revenue increase by over £3.5 million year on year, a change of 14.6%.By comparison, ITV1 saw another dip in its revenue, falling by 3.2% to… Continue reading TV Market Round-Up – May 2006

By the end of 2008 there will be 100 million direct-to-home satellite pay TV subscribers globally, meaning that satellite will continue its reign as the top digital TV platform, according to a new study by Research and Markets. The report also examines satellite radio and points to Howard Stern’s departure from traditional radio to begin… Continue reading Satellite Industry To Grow

Mobile TV is looming ever larger on the horizon but industry figures say that it is content that will make or break the platform. Speaking at the Broadcast Live conference, Graeme Ferguson, director of global content development at Vodafone Group, said that consumers had made it clear that content is everything when it comes to… Continue reading Mobile TV Will Rely On Content

In the next five years the TV audience will take a far more pro-active role in the content that is shown, with advertisers having to adjust their revenue models to keep up with the changes in the industry, according to predictions outlined by ITV at the Broadcast Live conference. Jeff Henry, chief executive officer of… Continue reading Pro-Active Audiences To Affect Advertising Models

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

Mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a giant leap from 3.4 million in 2006, according to reports by In-Stat. Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV… Continue reading Mobile TV To Reach 102 Million Subscribers By 2010

A new report from Research and Markets says that the global digital media market is on the verge of massive changes owing to the convergence of telecoms, media and IT, with the changes driven by new developments in broadband technology and consumer electronics. The report forecasts that video streaming technology will be mainstream and fully… Continue reading Digital Media On The Verge Of Huge Changes

Freeview could be set to overtake satellite by the end of the year, if it continues its current rate of growth.The service currently reaches 27.3% of all households, with satellite reaching 31.5%. Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

The nation’s terrestrial broadcasters put in a disappointing performance during May in all viewing homes, with all but Channel 4 suffering a downturn in viewing share year on year, although the picture was slightly different in digital homes.Multichannel broadcasters continued to increase their audience share in all viewing homes meanwhile, capitalising on the increasing proliferation… Continue reading Television Viewing Round-Up – May 2006