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Peripatetic information-junkies with WAP-enabled phones are now able to access Teletext’s digital TV service via their mobiles. Headlines, sport, weather, competitions and more will be available across all mobile networks, with personalised homepages allowing ease of access to favourite sites.Opportunities for advertisers will include banner advertising, sponsorship and tenancy, in a bid to reverse the… Continue reading Teletext On The Move

Sony USA is currently producing 750,000 Blu-ray DVDs every month, with production expected to rise to over five million discs per month by October of this year. The increase will be made possible by the adding of more production lines to the three already in existence, which have a capacity of 25,000 single-layer 25GB Blu-ray… Continue reading Sony Blu-ray Production Grows

The UK has been named the most digital country in Western Europe, in research by Informa Telecoms & Media. The Converging Media (CM) Index, published quarterly by Informa, gives the UK an index of 30.5 at ther end of 2005, compared to second place Finland’s 23.1. Steve Mullins, editor of Informa Telecoms & Media’s research… Continue reading UK Named Most Digital Country In Western Europe

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on… Continue reading Nokia Renews Sponsorship Deal With X Factor

New figures released by audience measurement body BARB show Sky+ viewers time-shifting almost 14% of all their viewing, while a small proportion of viewers use the function on more than 50% of their viewing. The new data covers the eight-week period from 6 March to 30 April, and includes programmes recorded and viewed within seven… Continue reading BARB Lifts Lid On Sky+ Time-Shift Stats

New research conducted by GfK NOP for the BBC has found an overwhelming majority of viewers expecting high definition content from the broadcaster on all platforms, and free of charge in the near future. The survey, which questioned a representative sample of 1,500 respondents, revealed a high degree of knowledge concerning HD broadcasts amongst the… Continue reading Viewers Want Free HD From The BBC

New findings from BBC Magazines claim there is a huge section of British society currently being overlooked by media research, with 20 million ‘hidden influencers’, dubbed Big Britain, revealed by its latest study. Comprising qualitative and quantitative research, the BBC’s research identifies a mass of conscientious consumers with a spending power of £238 billion. The… Continue reading BBC Research Finds ‘Hidden’ Demographic

March saw all terrestrial channels suffer falls in revenue, with ITV1 again faring worst as it dealt with a 16% drop year on year, leaving the channel with a total of £122.5 million. The broadcaster rejected two takeover bids during March from Greg Dyke’s investment consortium, who now state they will not make a third… Continue reading TV Market Round-Up – March 2006

Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions