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Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels

September saw viewing shares fall year on year across most terrestrial channels, with ITV1 and Channel Four both seeing dips of over 1.5 percentage points.In digital homes, BBC channels fared well while ITV1 and Channel Four both saw dips in share, whilst Five and Multichannel viewing remained static.All ViewingITV1 saw its viewing share fall year… Continue reading Television Viewing Round-Up – September 2006

Worldwide digital terrestrial TV (DTT) is expected to more than triple over the next five years, with growth driven primarily in Western Europe, according to IMS Research. IMS Research also says that research carried out on the DTT market suggest that pay-DTT services have a greater chance of survival where free DTT services are already… Continue reading Global DTT Expected to Treble

Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years

Titan Outdoor will switch its news content on its national ‘Transvision’ digital outdoor network of screens from the BBC to Sky News, giving Sky News an additional audience of around three million people each week.The BBC has broadcast on the Outdoor company’s 17 huge screens in Network Rail termini across the UK since 2003, and… Continue reading Titan Outdoor Swaps BBC For Sky News

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings

Primetime viewing for mobile video in the US is in the afternoon and early evening, according to new research from Telephia. According to Telephia’s Mobile Video Diary report, 30% of mobile video users watch mobile TV and video clips on their mobile phones between noon and 4pm, and 31% watch during the early evening hours… Continue reading US Mobile Video Viewed Most In Daytime

Network based personal video recording (nPVR) could radically change pricing metrics, advertising, and content distribution on video networks, according to a new report from ABI Research. The report says that once nPVR is proven and content providers sign on, it will help to fuel the overall personal video recording (PVR) market, which it forecasts to… Continue reading Network PVR Could Fuel Overall PVR Market

US Consumers are increasingly relying on non-traditional platforms for entertainment, news, shopping, and other activities, according to a new report from Universal McCann. The study The New ‘Digital Divide’, How the New Generation of Digital Consumers are Transforming Mass Communication, reveals that technology is the source of a current generation gap, with a younger segment… Continue reading US Consumers Relying On Non-Traditional Entertainment Platforms

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion