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Advertising revenue at ITV1 could fall by as much as 23% next month, according to media buyers. Britain’s leading commercial channel is expected to see disappointing figures for June, with revenue perhaps falling 3 to 5% year on year in the run up to the World Cup. Many advertisers were deliberately avoiding the World Cup… Continue reading ITV Ad Revenue To Tumble

Viacom Brand Solutions (VBS) has signed up MicroStars, the miniature football star figurines, for an interactive football game that will be available on Nickelodeon’s red button service during the World Cup.The figurines of Beckham, Rooney and Owen, will feature in five football games available in the MicroStars Playzone until the end of the tournament.VBS, the… Continue reading Miniature Footballers Go Red Button Active

Worldwide unit shipments of personal video recorder (PVR) products reached 19 million in 2005, an increase of 60% on the 11.9 million units shipped in 2004, says new research by In-Stat (see PVR Subscribers To Reach 34 Million By 2010). The study predicts that this figure will reach 42 million by 2010, showing that PVRs… Continue reading Worldwide PVR Shipments Hit 19 Million

Commercial broadcasters’ battle over the BBC’s licence fee bid continues, with the commercial television and radio industries sending a joint letter to Tessa Jowell, secretary of state for culture, media and sport, outlining their collective grievances.British television and radio companies have joined forces to lobby government, in a bid to protect the commercial broadcasting industry… Continue reading Commercial Broadcasters Take BBC Licence Row To The Top

Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts. The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

April was a positive month for most terrestrial broadcasters with only GMTV seeing a fall in revenue year on year of 1.2%.ITV1 will be relieved to see figures up on last year, aided by Easter falling later than usual. However, when positioned against last month’s huge 16% fall, little ground has been made up. Looking… Continue reading TV Market Round-Up – April 2006

The number of global IPTV subscribers will grow from 4.3 million in 2005 to 36.8 million in 2009, according to the latest forecasts from Research and Markets Ltd. This latest forecast, an update to the IPTV Global Forecast 2005 to 2009 dated September 2005, predicts a compound annual growth rate of 72% and states that… Continue reading Europe Leading IPTV Boom

National newspapers will continue to falter in the face of the internet, which is this year predicted to become the third biggest advertising medium by spend, according to research carried out by GroupM, a WPP holding company. The report draws on data collected from WPP agencies MindShare, Mediaedge:cia, MediaCom and Maxus. The research shows a… Continue reading Internet Advertising To Overtake National Press

Vodafone has reported an overwhelming take-up for their mobile TV service, launched last year with BskyB. Sky Mobile TV, which is streamed straight to mobiles so doesn’t need to be downloaded, has signed up over 100,000 subscribers, and now experiences more than 70,000 streams per day. Speaking to delegates at MEM2006, the annual Mobile Entertainment… Continue reading TV To Go

April saw viewing share fall across the terrestrial channels in all TV homes year on year, with ITV’s viewing share dropping below 20%.In digital homes, BBC One, BBC Two and Channel 4 all saw slight increases in viewing share, whilst multichannel’s share of viewing continued to rise.All ViewingFollowing the trend of previous months, ITV’s share… Continue reading Television Viewing Round-Up – April 2006