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The UK has been named the most digital country in Western Europe, in research by Informa Telecoms & Media. The Converging Media (CM) Index, published quarterly by Informa, gives the UK an index of 30.5 at ther end of 2005, compared to second place Finland’s 23.1. Steve Mullins, editor of Informa Telecoms & Media’s research… Continue reading UK Named Most Digital Country In Western Europe

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on… Continue reading Nokia Renews Sponsorship Deal With X Factor

New figures released by audience measurement body BARB show Sky+ viewers time-shifting almost 14% of all their viewing, while a small proportion of viewers use the function on more than 50% of their viewing. The new data covers the eight-week period from 6 March to 30 April, and includes programmes recorded and viewed within seven… Continue reading BARB Lifts Lid On Sky+ Time-Shift Stats

New research conducted by GfK NOP for the BBC has found an overwhelming majority of viewers expecting high definition content from the broadcaster on all platforms, and free of charge in the near future. The survey, which questioned a representative sample of 1,500 respondents, revealed a high degree of knowledge concerning HD broadcasts amongst the… Continue reading Viewers Want Free HD From The BBC

New findings from BBC Magazines claim there is a huge section of British society currently being overlooked by media research, with 20 million ‘hidden influencers’, dubbed Big Britain, revealed by its latest study. Comprising qualitative and quantitative research, the BBC’s research identifies a mass of conscientious consumers with a spending power of £238 billion. The… Continue reading BBC Research Finds ‘Hidden’ Demographic

March saw all terrestrial channels suffer falls in revenue, with ITV1 again faring worst as it dealt with a 16% drop year on year, leaving the channel with a total of £122.5 million. The broadcaster rejected two takeover bids during March from Greg Dyke’s investment consortium, who now state they will not make a third… Continue reading TV Market Round-Up – March 2006

Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions

Mobile TV penetration is being hindered by technological difficulties, with poorly designed features, high costs and low standard visibility slowing consumer uptake. According to new research from Amberlight, users complained of “patchy” 3G coverage leading to frozen broadcasts. Consumers also cited the time taken to access services through different menus as well as difficult electronic… Continue reading Mobile TV Up-Take Slowed By Technological Faults

ITV has secured mobile phone operator T-Mobile as the exclusive sponsor of Soccer Aid on ITV1 and ITV2, giving the phone network wide-ranging branding for the sporting event this summer.Soccer Aid sees a number of World Cup legends and top celebrities teaming up to go head-to-head in an “England versus The Rest of The World”… Continue reading ITV Scores T-Mobile For Soccer Aid Sponsorship