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Advertisers are not getting the volume of viewers they pay for, with a new study from Nielsen Media Research finding that top network shows in the US are losing a large part of their audience during commercial breaks. Using its new minute-by-minute ratings analysis Nielsen found that audiences for the hit show, CSI, dropped by… Continue reading TV Shows Lose Viewers In Commercial Breaks

Student TV network SUBtv has launched a World Cup package, offering advertisers sponsorship opportunitied around the 63 matches screened by the network in student unions around the country.Each package will run for four weeks, with SUBtv expecting a reach of 1.65 million students aged 18-24 through its network of 700 plasma screens in 90 universities.The… Continue reading SUBtv Offers World Cup Sponsorship Packages

UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal. According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of… Continue reading Consumers Still In The Dark Over Analogue Switchover

Niche digital channel Motors TV has secured the pan-European TV broadcast rights for the Le Mans 24-hour motor race in 2006 and 2007, providing a boost to the channel, which will run a week of programming to celebrate the event this year.The channel’s coverage will begin on 12 June, culminating in the race itself on… Continue reading Motors TV To Drive Audiences Up With Le Mans

Multimedia and technologically advanced mobile phones are increasing in popularity in the Asia-Pacific, with declining prices fuelling consumer up-take. Over half of the phones shipped within the region in 2005 had camera functions. In-Stat expects this trend to continue, reaching 67% of the mobile phone market by 2009. Commenting on the findings, Victor Liu, In-Stat… Continue reading High-Tech Phones Push Forward In Asia-Pacific

ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship

February saw all terrestrial broadcasters suffer a fall in revenue year on year, with ITV1 faring worst, facing its second consecutive month of substantial decreases. The broadcaster saw its revenue fall by 11.4% year on year, down £15 million on the previous year.Channel 4 and Five both saw their revenue fall, with Channel 4 losing… Continue reading TV Market Round-Up – February 2006

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

February saw a similar pattern played out in both digital homes and all TV homes, with BBC One, ITV1 and Five all losing viewing share year on year.Conversely, BBC Two and Channel 4 both saw slight increases, whilst satellite viewing continued to grow.All ViewingITV1’s concerns continued in February as viewing share fell by 2.1% points… Continue reading Television Viewing Round-Up – February 2006

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV