Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
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UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.