100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn’t make sense, it’s perfect. Because the trends we’ve seen lately in tech and media shouldn’t make sense either.
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Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
Little Dot Studios’ chief sales officer and managing director for international discusses his first media lunch (with Lord Alan Sugar) and what has changed in conversations with clients.
GB News needs to decide if it wants to play by the rules and actually be a regulated, licensed broadcaster. And Ofcom needs to expedite its investigations, lest it continue to look timid.
| Srini Ka
CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.
Services like Spotify and Netflix need to be more than just a seamless convenience and one-click utility.
The US, UK and Canada are forecast to generate nearly half the world’s total revenue for TV series and movies on free, ad-supported TV channels by the end of the decade.
More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over.