A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?
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Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads’ UK head of sales.
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
In brief: Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.
In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.
Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.