More Tv articles

In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.

We must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this.

With the election now likely to be in November, some important pending legislations that could benefit the media industry still stand a chance.

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.

Event at RNCM takes place three weeks ahead of London conference.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.