Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet.
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The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.
MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.