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Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

The company plans to launch more channels in more genres this year.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay. 

Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.

Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.

Ahead of Connected TV World Summit, speakers share their thoughts.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.

In a study spanning 15 years, Channel 4 also found broadcast sponsorship improved all key ad performance metrics.