One in four UK households owns a tablet, with a small percentage planning to invest in a second device this coming year. However despite popularity when it comes to surfing the web, emailing and catching up with TV programmes, the smartphone continues to lead the way when it comes to communication and social networking.
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Greg Grimmer this month reports back on one of those crucial pieces of client liaison that doesn’t fall foul of the Bribery Act. Yes, the Media Jolly has survived the recession and remains an essential part of ‘The Business’. So how did he end up getting whiplash?
In what is being described as a major milestone for the industry, Nielsen is set to launch a pilot programme for Nielsen Digital Program Ratings that will measure audiences for TV content viewed online.
Two weeks before the Hacked Off Royal Charter goes to the Privy Council for a formal signing off, media lawyer Geoffrey Robertson has reminded us what a poor record British judges have in protecting free speech and has suggested that an ombudsman would be a better resolution. We should listen says Raymond Snoddy, because the concept might break the impasse over competing Royal charters. But is it all too late?
After seven long weeks and 21 episodes of competitive cooking and countless ‘journeys’, Tuesday night finally brought exhausted viewers a promise of the closure with MasterChef: The Final Three (BBC One, 9pm).
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
LG Electronics is to become the world’s first company to offer a curved screen TV – initially available in South Korea for a price of £8,725.
CBS Outdoor, one of the UK’s leading outdoor media companies, has questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country.
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
Smartphone penetration is at an all-time high, offering brands a new gateway into the heart of the consumer. However a large proportion of mobile advertising is underwhelming and mobile strategies really need kicking into shape, or brands risk losing consumers for good. So what should a good mobile strategy entail? Claire Spencer, head of insight at UM London, investigates.