There’s a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
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PepsiCo’s new Mountain Dew ad campaign has been described as ‘arguably the most racist ever’ by a leading black academic. The question is, asks Dominic Mills, how do such things happen? How can a savvy corporation like PepsiCo get it all so wrong?
The latest report from The NPD Group reveals that 47% of home entertainment devices are currently connected in the US, with streaming media players and games consoles used more than internet capable televisions.
The working week kicked off in suitably dramatic fashion after three days of family films and desperate talent show auditions.
As today’s websites become more sophisticated and as more consumers interact with brands on web pages to an ever greater degree, the need for marketers and senior members of a business’s management team to understand consumer behaviour in the digital space has never been more pronounced, explains Turn’s managing director, Pierre Naggar.
There are unavoidable failings of execution when it comes to mobile advertising – from bad links to bad optimisation – and in this ‘year of the mobile’, brands must think beyond the desktop past of digital advertising if they’re going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media’s Sam Pattison.
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.
The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.
The latest financial performance report for Sky shows that the company is underperforming in a number of sectors, including satellite and Pay TV, which is expected to continue to decline throughout 2013 and into 2014.