As ideals and identity become more important, brands must rediscover the meaning of commitment and dare to reclaim their values, writes mnstr’s senior creative strategist.
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Welcome to the Brief, The Media Leader’s round-up of media news.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
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Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
Welcome to the Brief, The Media Leader’s round-up of media news.
Discovery is not a “nice-to-have” layer on top of TV content; it is increasingly the product, writes NAGRAVISION’s Tim Pearson.
Publicis and The Trade Desk seem to be arguing about hidden fees. It is actually a battle over who controls programmatic spend.
In an exclusive interview, The Media Leader unpicks the business strategy behind Goalhanger’s success and reveals what makes it unique.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.