Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.
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In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.
Brand suitability has evolved, but more progress is unlikely to come from adding more exclusions. It will come from understanding content more precisely and giving advertisers greater confidence to judge relevance on its own merits.
In the same way a chef preps ingredients before service, marketers need to ensure their data is fit for purpose before it feeds into decision-making.
Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.
Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.
The very things that make in-store feel safe are precisely what make it risky when overused, writes Spark Foundry’s strategy partner.
The Tai Chi scammers aren’t the only ones preying on our addiction to social media. Why is adland not discussing ways to root out this poison?
Mail Metro Media deserves credit for shifting its mindset from how much revenue can be extracted from today’s web page to how valuable tomorrow’s page could become, writes Lumen’s Mike Follett
The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.