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Trusted human curation matters. AI can aggregate recommendations, but it cannot eat the burger or sit in the theatre, writes Time Out Media’s CEO.
In a bid to gauge the temperature around news investment at Cannes, World Media Group’s CEO swerved publisher sessions and went in search of other places where the value of news was being discussed.
Is the planned split and the sale of the ITV broadcast and streaming business inevitable and a good thing? Ray Snoddy looks at the details.
Football fans remind us that brand growth comes from earning trust within smaller, connected groups where recommendations carry weight and behaviour is visible.
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.
A study conducted by consultancy MTM found that the commercially available cultural moments people most recalled from the last 12 months are dominated by TV, cinema and sport.
Strong Roots and Immediate used the editorial authority of Good Health by Good Food to challenge consumer misconceptions about frozen food, delivering native content at five times the benchmark CTR and 3.7m video views.
As part of Audiotrack’s 10 year anniversary, we asked the audio industry for their favourite audio ads from the last decade.
Bauer, Future, Hearst UK, Hello!, Immediate and Time Out’s unified programmatic marketplace is driving early growth in programmatic business through six-figure display campaigns from a variety of brands.