Welcome to The Brief, The Media Leader‘s round-up of media news.
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Media owners must stop competing on the metric that devalues them, writes Omar Oakes.
In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.
Khaled El Serafy and Luca Vannini have both been promoted as Davey, formerly Baxter, officially succeeds former CEO Justin Sampson.
Why is YouTube likely to be included in any UK social media ban for under-16s? The MD of Ziggurat XYZ looks at the evidence.
NABS’ senior project manager shares early-career recruitment lessons from appointing the charity’s inaugural Next Gen Board.
During Cannes Lions this week, Arif Durrani has been tracking the trend of creators in news media.
Julie Selman, SVP head of EMEA at Magnite, is in the hot seat for our probing and quick-fire Leading Questions.
Global trade show organiser RX has recruited its first CMO. It’s an ideal time to bring sharper data, stronger digital experiences and clearer global marketing standards to the business of exhibitions.
Carat has won Media Network of the Year at Cannes Lions this week. The Media Leader talks to Will Swayne, global practice president at Dentsu on the Croisette.