The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more
Welcome to the Brief, The Media Leader’s round-up of media news.
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CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.
‘Engagement, habit, community’: Publishers advised to seek ‘defensible’ strategies in new search era
A report by Enders Analysis warns of “structural assymetry” between platforms and publishers in the attention economy, but offers three engines for audience and commercial growth.
Vistar Media’s sales director explains why he believes pDOOH will account for around 30% of UK OOH spend by the end of 2027.
As the media vultures circle, Starmer should consider himself fortunate that Spitting Image is no longer influencing British culture, says Ray Snoddy.
Out-of-market YouTube creators have the chance to dub their videos into more languages. This could mean extra competition for existing content owners.
A study from Gracenote found that this age group rates chatbot services as superior to streaming and cable user interfaces and programme guides when seeking TV and movies.
One customer of the channel creation software vendor will launch channels this quarter where programme scheduling is being performed by AI.
The national broadcasting service is using the Leyra streaming platform to reach smart TVs initially. The company wanted to minimise the cost of streaming.
Subscriber retention has become a priority for streaming services and the subscriber management vendor has introduced four AI agents to make this easier.