For an industry built on creativity, innovation, and connecting with people, we’ve done a surprisingly poor job of showing the next generation what a career in advertising actually looks like, argues Lucy Hinton.
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TikTok has launched an AI shopping assistant as part of a wider effort to automate commerce for both consumers and marketers.
GB News’ Ross Sergeant argues that incrementality, not familiarity, should decide what makes the media planner’s longlist.
TheZoo.London co-founders join host Jack Benjamin to discuss how agency consolidation and AI technologies have impact talent this year and offer their advice to leaders navigating job loss and uncertainty.
Advertising and media want finished talent but won’t pay to develop it. A missed opportunity, but change is happening, writes Omar Oakes.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Ocean Outdoor’s Dan Perry takes us through his daily routine.
Year-to-date box office has reached £976.6m, now running 21% ahead of the equivalent period and on track to exceed £1bn in revenue next month.
Leading Questions with Rob Gold – Trilliad
Last week, we spotlighted media planning and strategy, exploring how roles are changing, what planners need to know now, and where the industry is heading next.
TOTM and Holy Moly tell The Media Leader what they expect from Sunday’s Channel 4 ad-break takeover, while Channel 4 Sales sets out its ambitions for the scheme.