Craft Media is planning a get-together for like-minded media planners this autumn. Hadyn Millar explains the thinking behind it.
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WPP offers a practical overview of how to turn data from a vast resource into a clear driver of growth.
This year’s theme centres around one question: What makes media work – and how can we make it work harder for business?
The opportunity on YouTube is not simply to make big numbers bigger. It is to turn global attention into durable brand value, writes BBC Studios’ SVP of digital.
PubMatic’s CRO EMEA, Emma Newman, is in the hot seat for our probing and quick-fire Leading Questions.
The changes will come into effect in January, with advertisers set to get three times as much domination time on the tourist hotspot.
Senior media figures, 29 Future 100 alumni, will select this year’s class of 100 rising talent.
Calm Media Investments prevailed over Alive Communications in the final to win this year’s 32-team charity padel tournament.
The founders of creator media company Everywhere argue that audiences are no longer confined to individual platforms, creating an opportunity for more integrated creator campaigns.
Brands looking to replicate Amol Rajan’s approach need to build and maintain a robust backbone of fame and shared meaning. Perhaps via curated, shared, familiar and routine media.