At WAN-IFRA’s World News Media Congress in Marseille, AG Sulzberger delivers a stark warning on AI
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AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.
Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.
Media leaders answer four questions about OOH measurement, programmatic adoption, and where the channel is headed in the next three years.
Route’s research director explains how to measure advertising that’s constantly moving and interacting with people who are also moving.
Funnelling investment into digital content, viewed by a perpetually distracted and unhappy population, will only exacerbate society’s problems. It’s time for a rethink, writes Chris Herbert-Lo.
A single, data-informed narrative that predicts movement and adapts to real-world behaviour means that from London to Liverpool, DOOH excels. We just need data standardisation, writes Adform’s country manager.
Boots partnered with AudienceProject to gain clearer cross-media reach measurement, enabling a 15–20% budget shift based on evidence-backed insights.
Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.
Gary Woolf explains how All3Media International is building content brands in FAST and cross-promoting to SVOD. You can hear why the company decided against O&O SVOD apps.