Talk to a broadcaster about programmatic, and four objections come up time and again. The Trade Desk’s Theo Luke looks at each in turn.
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Media leaders answer a trio of questions about what AI applications are actually proving value, what are mostly just hype, and how they might cause working practices to change.
Welcome to the Brief, The Media Leader’s round-up of media news.
Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.
The CEO of Particular Audience examines the background to the ongoing legal dispute between Amazon and the Gen AI engine Perplexity, and its implications for the future.
Using data from its TGI Geo Affinities solution, Fifty5Blue has been analysing consumer behaviour by UK postcode and the brand benefits of postcode‑based modelling.
The Active Ad Monitoring system processed 60m ads in 2025 and was the source of 68 formal rulings, equivalent to nearly one-quarter (23%) of all published rulings delivered by the regulator.
To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.
Stop overlooking women’s expertise and start being intentional about shouting about it, writes Nicola Kemp.
When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.