The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.
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The 11th Adwanted Media Research Awards took place yesterday at London’s Banking Hall, with Global Media and Entertainment taking home four gongs.
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Welcome to the Brief, The Media Leader’s round-up of media news.
According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.
In a defining moment for news, integrity is an advantage worth celebrating.
With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.