The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular column again for this month to explore the importance of flexibility in a world where things rarely go to plan.
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The latest AA/Warc figures show growth in Q1 was once again largely driven by digital channels, with the biggest growers including social media (+17.7%), retail media (+17.9%), and OOH (+15%).
The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.
Less-than-perfect press performances of late fade into nothingness compared with the greatest failure of the media in any age: the failure to communicate the existential threat of climate change.
Brands that plan for conversation alongside coverage will be better positioned to convert visibility into relevance, writes SuperAwesome’s Sam Clough.
Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.
Full report available at: Adwanted> Connected > Consumer Surveys
When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.