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SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.
The announcement comes as the not-for-profit undergoes a dual programme of activities at London Climate Action Week and Cannes Lions this week.
Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.
The coalition of advertising businesses is led by UN Women and launched the framework at Cannes Lions.
While AI is a genuine addition to how people discover, it’s not a reason to look away from the platforms where desire begins, writes the MD at Vudoo.
The question is not whether YouTube “is TV,” but whether television’s pricing and trading structures have contributed to premium video being viewed increasingly through a broader digital-video lens, writes analyst Ian Whittaker.
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
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ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.