The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.
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The 11th Adwanted Media Research Awards took place yesterday at London’s Banking Hall, with Global Media and Entertainment taking home four gongs.
How do marketers safely integrate AI into their processes? The CEO of Responsible Marketing Advisory highlights the need for flexibility.
The factors that prevent employee dissatisfaction differ from those that create genuine motivation. This distinction matters because it shifts the focus from transactions to transformational experiences.
On World Book Day, the marketing director at Magnetic assesses the importance of storytelling in a world saturated by content.
Welcome to the Brief, The Media Leader’s round-up of media news.
According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.
In a defining moment for news, integrity is an advantage worth celebrating.
With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.
