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The Affinity Network kicks off with its ‘Family’ vertical, giving advertisers access to brands like Bluey and Bing.
When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD.
Lisa Morgan reflects on her first visit to Cannes Lions and her takeaways from the week.
As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.
Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public.
You cannot build modern media planning on unstable foundations. Data engineering fixes this, says Project 5’s MD for data and tech.
Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.
Welcome to The Brief, The Media Leader’s round-up of media news.
Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.