Media Mind is back and has kicked off the first event of the year with a breakfast briefing highlighting key dates and introducing partners of the quiz.
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It has been quite the week for press photography, and there’s nothing like a well-laid-out and illustrated page of print to showcase iconic imagery, says Ray Snoddy.
Shoppers don’t want to wait months to feel rewarded. They want value now, at the till, in real time.
Welcome to the Brief, The Media Leader’s round-up of media news.
Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
Deep AI integration and the coming together of buy-side and sell-side will cure many advertiser and publisher headaches without sacrificing sophistication, says PubMatic’s chief revenue officer.
AI hasn’t just changed how people search. It has changed what people expect from a corporate website, as smartclip explains.
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
Welcome to the Brief, The Media Leader’s round-up of media news.