The pan-Nordic Pay TV provider has introduced some notable personalisation on its latest UX and set-top box platform. There are profile-based modes for linear lovers, VOD fans and kids. Four remote control buttons can also be customised.
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This large-scale consumer study will outline the state of streaming in the UK. Results will be revealed in a webcast on 6 October, followed by discussion with senior media buyers.
Australia’s national governing body for cricket is using its new direct-to-consumer service to stream live and VOD content to global markets, especially those where it has no broadcast deals. The service uses a swathe of Eluvio technology, starting with its Content Fabric.
Amazon is being sued by the US Federal Trade Commission (FTC) and a bipartisan group of 22 state attorneys general, who allege the e-commerce giant likely extracted more than $20bn from advertising customers by manipulating the auctions used to set ad prices on its platforms.
Following Matt Brittin’s appearance before the industry at last month’s Edinburgh International Television Festival, Ray Snoddy assesses how it’s all going for the BBC director-general.
OpenAI’s ads business is growing at pace. Is it merely ‘plucking low-hanging fruit’, or can it eat search’s $200bn lunch?
Planning will always be more powerful if brilliant people can play with the full kit, rather than some pre-vetted bits that benefit the agency commercially, writes Chris Herbert-Lo.
Audiences no longer judge an advert against another advert; they compare it with everything else they watch. That’s raised the bar for creativity, quality, and storytelling, writes Brian LaBrec.
The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.
The CEO and founder of The Liberty Guild on how AI will change everything that happens around 90 minutes of football, and what it means for agencies competing to get clients into the answers.