At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
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Patrick Ryan outlines the five forces driving the ‘Age of More’ and six connected levers that agencies need to succeed.
A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.
It makes perfect sense to launch a brand campaign for Open AI’s ChatGPT on a trusted advertising medium like TV, says MI Media’s business director. But what does the large language model itself think?
The ability of MMMs to pull together and scan diverse data sources to help show the impact of media investments on sales is not keeping pace. Can they be made fit for purpose?
For the second time in as many years, ITV warned total ad revenue would decline by high-single digits in Q4. CEO Carolyn McCall attributed the performance to macroeconomic uncertainty over the November Budget.
Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.
| Joe Benn
Build the right media strategy for your challenger brand and resist the temptation to hedge bets by pursuing multiple approaches or copying other brands, says MNC’s director.
Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.
The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.