If AI is to become a lasting layer in how people access information, it needs to coexist with the structures that produce that information in the first place, writes Seedtag’s Vitor Bellote.
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Audio has mood-boosting superpowers. Global’s research finds it increases positive emotions by 25% and psychological wellness by 21%. Global’s audio commercial director explains.
The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.
The IAB is right that every discipline has a role. However, capability without a defined script simply encourages best-guess execution, writes Paul Evans.
18 industry leaders will form an advisory board to shape a dedicated programme for independent agencies and challenger brands.
Differentiation is found in new spaces or where people are genuinely engaged and paying attention. Just ask 22,141 people wearing bald caps, white shirts and black ties for Pitbull, says David Wilding.
In the final instalment of this three-part series examining the future of podcasting, The Media Leader spoke to industry experts about whether the medium has reached its peak, and what impact future regulation might have.
Regulations on HFSS in-store promotions have prompted brands to develop media strategies that align messaging with each channel’s rules. The numbers show it’s working, writes James Dunaj.
Ray Snoddy heralds another journalistic investigation but finds The Times wanting in its reporting of the listener figures for its own radio station.
Jonathan Knowles is right that capitalising marketing isn’t a silver bullet. But that doesn’t mean marketers should stop making the argument, writes Rob Beevers.