Case Study Publishing Week in Focus The stop-motion solution that helped launch the UK’s best-selling electric vehicle Škoda × Haymarket Automotive Studio | via What Car? The challenge The electric vehicle (EV) market has rarely been harder to break into. Slowing demand and an ever-growing number of new models mean that launching a car and… Continue reading Publisher case study: The stop-motion video that launched the UK’s best-selling electric vehicle
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Channel 4’s head of sales helps you pick your way through the thicket of TV measurement.
At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.
In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.
Marketing budgets were revised upward again in Q2, according to the latest IPA Bellwether report, even as war in the Middle East has caused an increase in pessimism over financial prospects. Investment in main media was revised upward, entirely thanks to growth in video budgets.
The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.
FIFA’s inability to consistently apply its own rules has got Justin Sampson thinking about who measurement should answer to.
Publisher newsletters are engaging, curated, trusted and opinionated. So why is the channel so often overlooked?
Trusted human curation matters. AI can aggregate recommendations, but it cannot eat the burger or sit in the theatre, writes Time Out Media’s CEO.
In a bid to gauge the temperature around news investment at Cannes, World Media Group’s CEO swerved publisher sessions and went in search of other places where the value of news was being discussed.