Great relationships don’t manage risk. They manage trust. And trust is built on three things: ambition, decisiveness, and kindness, writes the co-founder of X&O.
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Ozone Labs will operate as a “sandbox” alongside Ozone’s core business, serving as an area for its partners to experiment, build product prototypes, and try new business models.
The streaming giant unveilved new ad formats and tools in Ads Manager as it walks a tightrope between promoting and denigrating AI’s impact on audio consumption.
Welcome to the Brief, The Media Leader’s round-up of media news.
Authentic storytelling and cultural relevance on platforms that are increasingly resistant to traditional advertising is a strategic way to build visibility, writes Hypetap’s MD.
Clients need a partner that acts with agency on their behalf. So why are the Holdcos abandoning the word, leaving it to be redefined by AI in the most powerful way possible?
The tools to advertise on social media have never been more powerful. And yet, they risk adding to the ever-growing volume of work that looks exactly like everything else around it. What can advertisers do, asks Chris Herbert-Lo?
The way a brand is experienced no longer sits within a brand-owned environment, such as your website or app, where you have complete control. Instead, it unfolds across external environments, such as LLMs and social. Omnicom’s MD Performance explains.
The creative studio, led by Nico Sarti, is pushing a consultative strategy with brands amid a push for revenue.
UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.