If pitches are making way for ‘closed reviews’, this could be planning’s great opportunity, argues Omar Oakes.
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The audio-visual advertising platform is giving advertisers access to audio inventory around News UK content on YouTube, including talkSPORT and Virgin Radio
Agencies should sand down the rough edges that slow the campaign lifecycle. This’ll ensure the efficiencies delivered by AI-augmented planners translate into greater effectiveness, backed by irreplaceable human judgement.
Media Mind founder Simon Redican is in the hot seat for our probing and quick-fire Leading Questions.
Radiocentre’s Lucy Barrett previews this year’s Tuning In conference, held at Kings Place, London, on 30 September.
The UK’s largest publisher is planning to make 65 commercial roles redundant. Reach has also announced it planned to reduce its editorial staff by 160 jobs.
Channel 4’s chief commercial officer encourages scrutiny and questions around what the Sky ITV deal could mean for you.
The joint campaign, Uplifting Our Communities, will run throughout October to mark Black History Month.
New research from Newsworks has quantified the commercial value of culture, finding cultural relevance is worth an estimated £147bn to UK consumer spending.
In the latest addition to Adwanted’s Media Pulse suite of reports, the UK SVOD market is examined from both the commercial perspective and the consumer view, taking in the power of good content, subscription models and the likelihood to cancel.