We asked senior agency planners what the role needs to become, what should remain resolutely human, and what planners need to know now to stay ahead of the change.
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Spark Foundry’s CEO, Nadine Young is in the hot seat for our probing and quick-fire Leading Questions.
Barb data seen by The Media Leader shows streaming giants’ top UK titles are dwarfed by PSBs in total audience reach, but reach isn’t everything to TV planners.
The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.
Trust should be planned deliberately. The question for planners is not simply whether an environment is trusted, but what kind of trust or association the brand can benefit from.
Ardmore Group shares its Visit Pennsylvania FIFA World Cup case study on planning around ‘cultural crescendos’.
Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?
For two men who live for the attention of TV cameras, launching their own streaming channels was inevitable, Ray Snoddy writes.
The bravest thing in most agencies is an innovative media strategy. But an unorthodox strategy would expose how too much of the client’s money is being wasted on platforms, so it doesn’t happen.
Senior media owners on what agencies consistently get wrong when they’re planning, whether outcomes-based planning is making conversations better or worse and how AI is affecting planning today.