We now understand how – and which – media create cultural impact, so don’t fall for a duck, argues Thinkbox’s CSO Elliott Millard.
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Several ministers with experience as culture secretary are now in prominent positions in the new-look Government. Surely the future of the BBC is in good hands?
Last week, at its parliamentary reception, the Advertising Association’s president, Andria Vidler, delivered her centenary address:
A survey of 200 brand marketers by 51toCarbonZero found they are overwhelmingly aware AI use is increasing carbon emissions and costs — but most aren’t measuring it.
The IAB UK’s chief strategy officer examines the role each marketing and advertising discipline can play in the GEO land grab.
What kind of market do we want? One where opacity props up margins and accelerates short-termism, or one where transparent economics, auditable outcomes and open comparability reward what actually sustains quality media?
Coverage included insights from industry leaders about the threat of AI, the importance of becoming a regular destination, and balancing written and audio-visual content production to appeal to audiences of all sizes.
As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.
The Media Business Course is run by the Advertising Association and took place in Eastbourne on 7-10 July.
News brands have done England proud with their FIFA World Cup coverage. Newsworks’ Rupert Smith takes a look at the highlights.