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The CEO of UKOM explains why audience data should come first. Campaign planning can only be set by understanding the people landscape and how they behave.
Two distinct media voices will dominate the FIFA World Cup. Footballco’s EVP content and operations introduces the athlete creator and the creator analyst, pundit, entertainer (CAPE).
Market consolidation will lead to excessive power for dominant US media owners and ad-funded platforms, as well as for most non-UK agency groups. It would spell ‘Apocalypse Now’ for UK audiences, advertisers and the component parts of the UK advertising industry, writes Nick Manning.
At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.
Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.
Amazon Prime and Emirates have produced the most attention-grabbing Instagram ads of the May football season, according to Lumen Research’s latest creative effectiveness study.
NABS offers practical advice on how to build your confidence, look after yourself, and deal with the practicalities of job-hunting post-redundancy.
Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.
The Media Leader invited members of our Future 100 Club to a post-event virtual roundtable to reflect on the conference’s key themes and discussions.