Extreme heat is not experienced equally, and preparing for 2027 means recognising the particular impact rising temperatures can have on women, writes Lianre Robinson.
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Alex Springer discusses the measurement crisis in the AI economy, explains why legislation is only part of the solution, and argues that telemetry is key to ensuring quality content fuels AI systems.
| Dan Gee
The Government has proposed pushing traditional broadcasters in social media feeds to boost trusted content. Dan Gee argues that such an artificial move isn’t the answer.
Director at PwC, Andy Lobo, said DOOH H1 growth is ahead of the global growth of some of the major internet advertising platforms.
A new analysis of over £100m in UK TV investment conducted by Isba and Ebiquity found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.
Visitors to IBC2026 can see how the DVB-I standard for streaming TV service discovery and programme information can be implemented quickly across multiple device types. This could accelerate deployment of app-less streaming TV.
The Amsterdam exhibition provides examples of AI-created virtual voices for live sports commentary. AI is also being applied to general dubbing and subtitles to boost multi-language consumption, and it is also being applied to accessibility features like sign language.
Before excluding a news brand from an autumn plan, ask three questions. When was our assumption last tested? Does the evidence describe actual behaviour or brand perception? And what has changed since?
What happens when an organisation asks people to change faster than they have the capacity to absorb it? Lisa Morgan assesses the risk of change fatigue.
The agency group has restructured its Village model to align media, creative, branding, PR, design, customer experience and business transformation efforts under centralised leadership.