The World Out Of Home Organization’s VP sets the scene and provides the low-down on what to expect from next month’s congress.
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The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.
If you’re still measuring performance through clicks alone, you’re missing where real influence happens, and likely misattributing your best-performing channels
Media shouldn’t be seen as in competition but rather as an orchestra. Where the greatest planners and strategists identify every emotion, nuance and contribution each musician brings to the bigger whole.
Welcome to The Brief, The Media Leader’s round-up of media news.
With the bans on smoking in public places and not wearing a seatbelt, the Daily Mail found itself on the wrong side of history. Perhaps it’s why it has taken a more cautionary approach to a possible social media ban for under-16s.
AI agents have the potential to transform the digital ad market forever, but for this to happen, brands need the comfort of clear governance and audit trails.
The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.
The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.
Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes Report