Lumen’s Mike Follett takes a first look at the IPA’s Making Sense 8 and reveals behavioural shifts in the data.
More Uk articles
Shared media experiences have become increasingly rare in the smartphone era, IPA’s Making Sense report has found, with substantial gaps emerging between genders and generations.
If the legacy extractive media agency business model is dying despite the life-support system of non-transparent revenues, what happens next? asks Nick Manning.
Paul Evans analyses the gap between YouTube’s claim and conduct.
The most effective TV strategies today harness the strengths of both linear and BVOD, writes Channel 4’s head of sales.
Websites have seen an increase of more than 60% in visits from AI harvesting bots in the last 12 months, according to new data from 51Degrees.
SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.
The tragic death of Professor Jadon Arday underlines the human cost of manufactured outrage, yet our national bloodsport continues with neither reflection nor remorse, writes Nicola Kemp.
Year-to-date box office has now reached £902.8m, running 23% of 2025 and 33% ahead of 2024. It is the first time since the Covid-19 pandemic that the UK and Ireland box office has also moved ahead of 2019’s pace.
The real damage from Google’s ad monopoly isn’t the 20% it takes. It’s a market that can no longer tell good inventory from bad and prices them almost the same.