The UK digital ad market grew 13% year-on-year in H1 2026 to £21.6bn, according to IAB UK. The expenditure is greater than £5bn more than was spent on digital channels in all of 2020.
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Premium price point, premium brand? It depends on the media environments advertisers appear in, writes Center Parcs’ chief marketing officer.
More than a third of programmatic DOOH spend is now flowing through omni-channel DSPs, according to the World Out of Home Organization’s latest report.
According to Kantar, a net 75% of marketers plan to increase investment in AI assistants in 2027, even as just 23% of consumers say they trust their brand or product recommendations.
A report from the World Federation of Advertisers has found that less than one-fifth of multinational brands now use labour-based remuneration models.
John Cross, Dean Scoggins, Nikhita Chulani and Henry Williams speak with James Longhurst about how publishers embraced multi-platform strategies during this year’s biggest global cultural event.
According to the study, teens also have high expectations of advertisers, with 60% saying they would stop using a brand if it ran a misleading ad.
Emily Fairhead-Keen explains why she’ll be glad to see the back of September and how brands could reinvent this moment in the buying calendar.
The ad-free subscription service raises questions over the impact on radio advertising, while offering the broadcaster a potential new source of listener data.
Adding ‘cultural relevance’ through news brands to media plans sees a bigger impact on sales. Newsworks’ insights director has the data to back it up.