Synamedia’s Guy Southam is in Cannes to argue that while addressable TV unlocks the door to new TV revenues, it is ‘platformisation’ and greater automation that will push the door open.
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Are we, in our quest for standardised processes and automated solutions, sacrificing the very strategic, bespoke thinking that defines truly impactful media planning? asks Caroline Manning.
The most interesting conversations won’t be about the latest AI tools, but about a consolidation cycle already taking shape, driven by three simultaneous forces – AI compression, changing client demands, and a generational shift in agency ownership.
The survey also found that more Britons prefer audio-only podcast formats.
Welcome to The Brief, The Media Leader’s round-up of media news.
From a local to a global level, trust in news is in decline. The impact may be felt all the way to 10 Downing Street, writes Ray Snoddy.
This Cannes will be a celebration of independent agencies, but let’s not forget we need independent technology too, writes MINT Square’s CEO.
Cannes can be glamorous, exhausting and deceptively hard work. We asked regulars, veterans and one first-timer for the no-nonsense version. What to do, what to avoid, and how to come home with something to show for the trip.
There’s a level beyond reach, one where brands create a genuine connection that people remember and welcome. It takes more effort and more creative risk, but it’s worth it.
Propeller’s comprehensive list of parties and events at Cannes Lions is both a must-have social tool and an historical barometer of trends and shifting sands, writes its creator, Ben Titchmarsh.