Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.
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Entries are now open and close on 25 September, with the Class of 2026 set to be announced in October.
The Future of Media London advisory board brings together 25 of media’s most influential figures to evolve the event’s themes, content and output
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Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.
As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.
The FIFA World Cup reminded us of something we’ve almost forgotten: the most powerful marketing still reaches everyone at once.
