Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.
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As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, tvbeat’s founder & CEO Robert Farazin, outlines how automation and data-driven intelligence enable a true Total TV proposition. This presentation to The Future of TV Advertising Sydney in March explains the impact on campaign reach and operational efficiency, and how… Continue reading Total TV: The commercial blueprint for unified sales, yield and growth
Welcome to the Brief, The Media Leader’s round-up of media news.
JAA’s marketing director, Caroline Ayling, explores why indie agencies are the perfect partner for family-run businesses.
Signals promising to optimise creative are mostly noise, and anyone who tells you otherwise is selling snake oil. You’re being pitched a flywheel, but you’re being sold a hamster wheel, says CreativeX’s Paul Brown.
The latest Digital Publishers’ Revenue Index Report found that total digital publishing revenues grew for the fourth consecutive quarter in Q4 2025, even as this growth was captured by a minority of titles.
Welcome to the Brief, The Media Leader’s round-up of media news
The boardroom battle is not about whether marketing creates value. It’s about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory’s managing partner.
Following Tony Gallagher’s claim that The Times has enough paying subscribers to fund a 700-strong newsroom, Ray Snoddy checks in on how the paywall monetisation model is faring across the newspaper industry.
The MPG was born out of the Advertising: Who Cares? initiative and will sit alongside the non-profit Account Planning Group (APG).