The AU Ecosystem for Creative Partners (AECP) aims to simplify campaign planning and improve performance for advertisers.
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In part 1 of our anniversary special podcast series Nick Angel and Matt Hopper talk to Charli West about why AI can handle the workflow but not the craft, and what the industry should do about synthetic voices and EU disclosure rules.
The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.
Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.
A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.
The most difficult task for any planner is buying precisely enough attention to achieve the desired result – and not a second more. Lumen’s Mike Follett explores the objective of ‘enough’.
Audiotrack has turned ten this year and, as part of the celebrations, we’ve put together a quiz looking back on a decade of being at the heart of audio advertising. Can you identify the brand from each of these audio clips? Each ad was delivered through the Audiotrack system, with two per year since we… Continue reading Audiotrack 10th Anniversary Quiz
Comcast, ITV and RTL are not isolated stories. They are all manifestations of the same underlying trend, writes analyst Ian Whittaker.
The agencies that move first under LLM-mediated selection won’t be the ones with the cleanest schema markup. They’ll be the ones who have taken a clear, distinct position, writes Paul Evans.
Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.