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Welcome to The Brief, The Media Leader’s round-up of media news.

Two in five of us feel worn out by the sheer volume of news and try to avoid coverage at least part of the time. Even Trump seems fatiqued by it all.

Agile independent agencies have a natural advantage in pDOOH. Yet parts of the ecosystem are less accessible to the agencies that could drive greater use of the medium, MINT Square’s CEO writes. 

The report, first published at UK House during SXSW London, reveals 38% surplus year-on-year export growth, outpacing the UK services sector average.

Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.

The channel totalled £341.2m in the first quarter, driven largely by significant growth in digital out-of-home

At WAN-IFRA’s World News Media Congress in Marseille, AG Sulzberger delivers a stark warning on AI

AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.

Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.

Media leaders answer four questions about OOH measurement, programmatic adoption, and where the channel is headed in the next three years.