The question is not whether YouTube “is TV,” but whether television’s pricing and trading structures have contributed to premium video being viewed increasingly through a broader digital-video lens, writes analyst Ian Whittaker.
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Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
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ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
Welcome to The Brief, The Media Leader’s round-up of media news.
To kick off a three-part mini-series on the future of podcasting, The Media Leader asked industry experts to define what a podcast is now that the channel’s ecosystem has broadened significantly.
To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.
When we experience fear, there are typically four behavioural responses, all helpfully beginning with ‘F ’. Jan Gooding analyses how frightened humans respond to perceived threats from AI.
Mobsta is ensuring sustainability remains part of the Cannes Lions conversation by hosting a roundtable to explore how it can transition from a series of commitments to influencing everyday media planning and investment decisions.
Goodstuff’s CEO Gen Tompkins is in the hot seat for our probing and quick-fire Leading Questions.