On World Book Day, the marketing director at Magnetic assesses the importance of storytelling in a world saturated by content.
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Welcome to the Brief, The Media Leader’s round-up of media news.
According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.
In a defining moment for news, integrity is an advantage worth celebrating.
With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.
From Littlejohn and Quentin Letts to Andrew Neil and Leo McKinstry, leader writers have had their say on the Iran war.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis by agency intelligence providers Agency by Agency has shown women occupy 57% of the lowest-paid roles highlighting entrenched barriers to progress and equality.
Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.