Madison & Wall’s latest global ad market forecast expects social, commerce and search to grow double-digits this year, as Alphabet, Meta and Amazon benefit from incumbent status.
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While the BBC’s political editor nodded along to Farage’s claims of a “complainant society”, Channel 4 was about to break the exclusive of the year. Ray Snoddy assesses how it all unfolded.
The initiative is in partnership with JICMAIL and Marketreach, allowing media planners to map, compare and plan mail alongside other media when setting up regional campaigns.
Lumen’s Mike Follett takes a first look at the IPA’s Making Sense 8 and reveals behavioural shifts in the data.
Shared media experiences have become increasingly rare in the smartphone era, IPA’s Making Sense report has found, with substantial gaps emerging between genders and generations.
If the legacy extractive media agency business model is dying despite the life-support system of non-transparent revenues, what happens next? asks Nick Manning.
Paul Evans analyses the gap between YouTube’s claim and conduct.
The most effective TV strategies today harness the strengths of both linear and BVOD, writes Channel 4’s head of sales.
Websites have seen an increase of more than 60% in visits from AI harvesting bots in the last 12 months, according to new data from 51Degrees.
SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.