Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?
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Welcome to the Brief, The Media Leader’s round-up of media news.
In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?
If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.
WPP Media’s Advertising Intelligence Framework evaluates current AI leaders across categories including data, tech, distribution, commerce and content. Big Tech firms are locked in a battle for the future of advertising, the framework suggests.
News UK’s Octave joins Bauer’s audioXi and Global’s DAX who joined last November after digital trading was launched.
Not surprisingly, pirate streaming services are going to weaponise AI in their battle with rights owners. Anti-piracy solutions providers are responding, but this is just one fight in the long war with pirates.
A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.
The media consulting firm has created a curated brokerage for international audiovisual datasets that are rights-safe and ready for use in AI training and model development. The content portfolio includes 75,000 hours of news and interviews.
The car maker says customers increasingly expect the same streaming TV services in cars that they enjoy at home. These can be blended with Škoda branded content.