Mediaplus UK’s Hannah Moody calls for planners to consume a balanced media diet: embrace variety, stretch your palate, and don’t forget your greens.
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Consultant and former PHD global lead Matt Sanders argues that the holding group business model is ‘responsible for, or complicit in, much of what has gone wrong in advertising over the past two decades.’
Havas Media Network’s head of SEO and GEO talks GEO strategies and who the early winners and losers are in the developing AI search market.
Craft Media is planning a get-together for like-minded media planners this autumn. Hadyn Millar explains the thinking behind it.
WPP offers a practical overview of how to turn data from a vast resource into a clear driver of growth.
This year’s theme centres around one question: What makes media work – and how can we make it work harder for business?
The opportunity on YouTube is not simply to make big numbers bigger. It is to turn global attention into durable brand value, writes BBC Studios’ SVP of digital.
PubMatic’s CRO EMEA, Emma Newman, is in the hot seat for our probing and quick-fire Leading Questions.
The changes will come into effect in January, with advertisers set to get three times as much domination time on the tourist hotspot.
Senior media figures, 29 Future 100 alumni, will select this year’s class of 100 rising talent.