When OOH campaigns reach receptive audiences, run in attention-friendly environments, and are supported by transparent reporting, confidence will follow, writes Zoom Media’s MD.
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AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
Ray Snoddy examines how responsible the journalists who wrote about Jason Arday were for his death.
A new legal filing by a former WPP executive claims Sony independently investigated the holding group’s proprietary media trading activity, finding evidence WPP wrongly retained $350m in client rebates.
If the industry genuinely believes trust matters, now is the time to insist on the safeguards, transparency, and accountability that will protect consumers, brands, and our industry alike.
An update on the European Programmatic TV Initiative and its efforts to ensure programmatic TV scales as a premium, trusted, interoperable extension of television.
Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.
Analysis from the Energy and Climate Intelligence Unit adds to concerns that national newspapers are failing to link this summer’s extreme weather to climate change and the net-zero policies necessary to mitigate its drastic effects.
Why did no one think to replicate pre-clearance for online ad inventory, whether on the open web or on platforms? The result is a whole industry now tainted with trust issues.
SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.