Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.
More Uk articles
Last night in front of a full house at Odeon Luxe West End in London’s Leicester Square, Goodstuff became Media Mind 2025 Champions
Have you been questioning the BBC’s value since the scandal erupted? The Grove Media’s MD looks at why it’s so important for the UK advertising industry.
Is adland collectively on mute about female burnout? Nicola Kemp says there are a few topics that elicit an eye roll as quickly as the idea that women are disproportionately overwhelmed.
Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.
Electric Glue and Bethany England came together to underline the moment women’s sport and women’s football in particular is having, and why brands looking to invest not only reap real opportunities but also help shape the future of the game.
TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.
In a study with Dentsu and Ipsos, Snap surveyed more than 13,000 sports fans across seven markets to understand exactly how women’s sports have taken such a foothold. Kahlen Macaulay reveals the findings.
Mediasense’s chief strategy officer returns to the podcast to unpack its recent ‘Future of Media Organisations’ study and discuss why media integration – rather than scale – is the key to success moving forward.
Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.
