Welcome to The Brief, The Media Leader’s round-up of media news.
More Uk articles
Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.
D19’s MD outlines the challenges for SMEs looking to get onto TV. He shares practical advice on testing, and what more the TV industry can do to serve the ‘FELT’ market.
Creator businesses are hitting the same structural ceiling as legacy media companies. They’re just doing it faster, and the clever ones are building walls.
Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.
ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.
Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
The experiential agency that brings the gathering to life and a media leader who attended for the first time make the case for why this Cornish event has earned its place on the industry calendar.
Childline is calling on the UK’s advertising and media industry to mark the 40th anniversary of the service in the most fitting way possible.
Zehra Chatoo reveals findings suggesting that women are not slower to adopt AI because they lack confidence or capability; rather, they have a justified fear of judgment.