At Advertising Week Europe in London Wednesday, Meta’s head of creative strategy for the Nordics, Rich Kivell, warned that brands are treating WhatsApp as a “utility pipe” rather than “a canvas for expression”.
More Uk articles
The Association of Commercial Television and Video on Demand Services in Europe wants the EC to acknowledge the growing power of CTV OS and virtual assistant providers.
The Media Leader’s flagship awards programme is joining forces with the 37-year-old M&M Global Awards, putting senior and emerging talent from across the industry in front of a global audience.
The French broadcaster is determined that its TF1+ streaming platform will have the scale to compete with Netflix and Disney+. It wants to be the go-to digital destination for French speakers in Europe and Africa.
Bitmovin’s Jacob Arends argues that foundational models will improve faster than legacy domain-specific models designed for narrow TV-related applications. His company is showcasing its own AI-powered solutions at NAB.
The Festival of Media CEO makes the case for taking professionally run award programmes seriously.
Alan Rusbridger claims to have proof that GB News is in continuous breach of the Ofcom code on impartiality. So what will the Government or the regulator do about it?
Welcome to the Brief, The Media Leader’s round-up of media news.
For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.