As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.

Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.

The draw of The Celebrity Traitors proves there’s life in linear TV yet, as Jon Manning explains.

On the eve of The Future of Media London, the ‘present’ of media is a mess of fake video, AI slop and endless content. Can we build a future where trust is not only measured, but traded?

Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.

As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster’s growth, kept TV free and helped shape UK culture.

Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from. 

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

The JIC already produces overnight programme logs, but it will now be able to offer overnights for specific commercial spots.

A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here.